Beyoncé is going to be on the cover of Elle Magazine in 25 Countries for this month. In the latest issue of Elle Magazine, the 34-year-old entertainer talks about her new brand Ivy Park, the pressures of perfectionism, running her own company and more.
See excerpts below.
On the ethos of her new Ivy Park brand: “It’s really the essence: to celebrate every woman and the body she’s in while always striving to be better. I called it Ivy Park because a park is our commonality. We can all go there; we’re all welcomed. It’s anywhere we create for ourselves. For me, it’s the place that my drive comes from. I think we all have that place we go to when we need to fight through something, set our goals and accomplish them.”
On the pressure of perfectionism: “It’s really about changing the conversation. It’s not about perfection. It’s about purpose. We have to care about our bodies and what we put in them. Women have to take the time to focus on our mental health—take time for self, for the spiritual, without feeling guilty or selfish. The world will see you the way you see you, and treat you the way you treat yourself.”
On running her own company and being a businesswoman: “It’s exciting, but having the power to make every final decision and being accountable for them is definitely a burden and a blessing. To me, power is making things happen without asking for permission. It’s affecting the way people perceive themselves and the world around them. It’s making people stand up with pride.”