by Isaac Oguntoye
Sensational female artiste and Marvins Music first lady, Tiwa Savage Balogun is now the face of Profectiv MegaGrowth in Nigeria in a multimillion Naira deal.
She was chosen, for being a top celebrity who epitomizes the attitude and confidence that is synonymous with the brand.
The company had said in its continuing endeavour to celebrate Nigerian women and provide world-class hair solutions, they are showcasing the innovative Crème on Crème No lye relaxer which offers superior hair manageability at accessible prices.
The company at an event attended by top fashionistas and celebrities over the weekend in Lagos, launched operations in Nigeria through Godrej Nigeria Limited, a leading Nigerian FMCG company.
The visibly ecstatic Tiwa Savage said; “I am thrilled to be associated with MegaGrowth, a brand that is loved across the entire African continent. The team at Profectiv MegaGrowth are true hair experts who understand the importance of hair for African women. I admire the fact that this brand celebrates Strong and Beautiful women”.
She said; “African women are beautiful and our hair can’t be the least item on our beauty. My hair is my beauty and I can’t do without taking proper care of it.”
With this collaboration, Godrej Nigeria Limited, which is already one of the leaders in the hair extensions category in Nigeria will become one of the first Nigerian companies to offer end to end hair solutions being an iconic brand from the Strength of Nature family which has a stellar history of providing exceptional and effective hair care products for African women across the globe.