Kendrick Lamar’s sophomore album, To Pimp a Butterfly, has distinguished itself as the high-water mark for digital music fervor. Yesterday (March 16), the record set a single-day album streaming record for the digital music provider Spotify, who report that the album was listened to over 9.6 million times.
The record was a fresh one, too–the previous holder was Drake, whose surprise album If You’re Reading This It’s Too Late was released just last month, was the last title holder, with some 6.8 million streams of that record.
See his fellow rappers react to the new album
KENDRICK IS AN INSPIRATION. THANK YOU FOR THE VIBRATIONS AND THE SPIRIT. YOUR MEANING, MESSAGE AND EXECUTION ARE GIFTS TO THE WORLD.
— KANYE WEST (@kanyewest) March 17, 2015
— PUSHA T (@PUSHA_T) March 16, 2015
Off this k dot. Homie Different pic.twitter.com/znsoF4bcwH
— YG (@YG) March 16, 2015
— Busta Rhymes (@BustaRhymes) March 18, 2015
— Twista #Darkhorse (@TWISTAgmg) March 16, 2015
A photo posted by Lupe Fiasco (@lupefiasco) on