Home Opinion #Opinion: Ini Edo the Eko ambassador, Wetin ambassadors dey do sef?

#Opinion: Ini Edo the Eko ambassador, Wetin ambassadors dey do sef?

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Ini Edo lands Eko ambassador title or is it “ECO AMBASSADOR?”
This past week, Ini Edo landed a brand new ambassador title called “Eco ambassador” but when she took to her instagram to thank God and plant social media trees, she thanked God for being an “Eko ambassador” meanwhile it was clearly stated on her shirt “Eco Ambassador” SPY THE SHIRT

Tree planting#ekoambassador

A post shared by Ini Edo (@iniedo) on

It begs the question, Wetin ambassadors dey do sef?!

According to wikipedia: Brand ambassador,is a marketing jargon for celebrity endorser or spokesmodel, a person employed by an organization or company to promote its products or services. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics

Now that we know. Is it an effective marketing tool? Yes I agree that it is, but what is the criteria for choosing these ambassadors?

Toke Makinwa for payporte: But of course, Toke Makinwa is known for being very fashionable thus making her a payporte ambassador was the right marketing move, I know pieces that sold out because Toke wore them.

Omotola and Meraiah Jalade Ekeinde for Knorr: Well they were promoting mother and daughter bonding in the kitchen, so instead of choosing two unrelated people, they chose a celeb and her daughter, and that ad speaks volumes.

Sometimes, these celebs chosen, are related or totally unrelated to the brand in question thus the criteria for choosing ambassadors is pretty random. But brand ambassadorship has been and still is an effective marketing tool.

Thus we celebrate with Ini on her new endorsement and hope she gets it right from now on.

Happy tree planting.

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