Social media Giant, Instagram, with one billion subscribers globally, since its launch by Kevin Systrom and Mike Kreiger, in 2010; launched IGTV,which is short for Instagram Television.
It is a feature that allows you play hour long videos, as against the customary one minute video clips on Instagram. This new feature puts it directly in competition with YouTube, which is an enormous social media community known for videos.
According to the Co-Founder and CEO of Instagram, Kevin Systrom, while IGTV will be an independent app, it will be easily accessible and navigable through Instagram itself, thus one billion of its global subscribers can begin to use it easily. Clearly to stay ahead in the world of tech, it is counter productive for a brand to stay in stasis, it must evolve and anticipate consumer need to maintain its relevance.
Below is a press Release from Instagram for IGTV :
IGTV is Finally Here!
We launched IGTV at an event in San Francisco featuring many of the Instagram creators who’ll make IGTV great. Check out the video of the event to learn what IGTV is, how it works and see it come to life.
Today, we have two big announcements to share. First, Instagram is now a global community of one billion! Since our launch in 2010, we’ve watched with amazement as the community has flourished and grown. This is a major accomplishment — so from all of us at Instagram, thank you!
Second, we’re announcing our most exciting feature to date: IGTV, a new app for watching long-form, vertical video from your favorite Instagram creators, like LaurDIY posting her newest project or King Bach sharing his latest comedy skit. While there’s a stand-alone IGTV app, you’ll also be able to watch from within the Instagram app so the entire community of one billion can use it from the very start.
IGTV is different in a few ways. First, it’s built for how you actually use your phone, so videos are full screen and vertical. Also, unlike on Instagram, videos aren’t limited to one minute. Instead, each video can be up to an hour long.
We’ve made it simple, too. Just like turning on the TV, IGTV starts playing as soon as you open the app. You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. You can swipe up to discover more — switch between “For You,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct.
Also like TV, IGTV has channels. But, in IGTV, the creators are the channels. When you follow a creator on Instagram, their IGTV channel will show up for you to watch. Anyone can be a creator — you can upload your own IGTV videos in the app or on the web to start your own channel.
Instagram has always been a place to connect with the people who inspire, educate and entertain you every day. With your help, IGTV begins a new chapter of video on Instagram. We hope it brings you closer to the people and things you love.
Kevin Systrom, Co-Founder & CEO
IGTV will be rolling out globally over the next few weeks on Android and iOS. You can learn more by visiting the Instagram Help Center.